In the domain of entertainment and media, Samsung has consistently embraced innovation, and a notable example of this is the introduction of Samsung TV Plus. Unveiled in 2015, Samsung TV Plus stands as a free ad-supported TV (FAST) streaming service seamlessly integrated into the company’s Tizen smart TV platform. This strategic move by Samsung not only signaled a significant departure in how audiences engage with content but also ushered in fresh opportunities for collaborations with content providers, establishing a mutually beneficial ecosystem for both the company and its users.
A captivating facet of Samsung TV lies in its capacity to provide users with complimentary access to a diverse spectrum of content, spanning sports, news, movies, and a variety of TV channels. By embedding this service directly within its Tizen smart TV platform, Samsung dispensed with the necessity for external devices and subscriptions, making premium entertainment effortlessly accessible to its user base.
One noteworthy collaboration that has stemmed from Samsung TV Plus is its partnership with CJ ENM, a prominent South Korean entertainment and media division. Previously recognized as CJ E&M, CJ ENM is renowned for producing iconic TV programs in South Korea and has played an instrumental role in the global ascent of the K-POP phenomenon. The amalgamation of Samsung TV Plus and CJ ENM exemplifies the synergy between cutting-edge technology and top-tier content creation.
Eunhye Park, at the helm of CJ ENM’s Content Distribution Strategy, articulated a lucid vision for the company’s trajectory. By harnessing CJ ENM’s strengths and fostering collaborations with kindred spirits, Park aimed to propel the company to new heights within the dynamic realm of entertainment.
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This partnership between Samsung TV Plus and CJ ENM surpasses the conventional concept of mere collaboration, it symbolizes Samsung’s strategic venture into the content domain. This alliance ushers in a spectrum of advantages for content providers, advertisers, and viewers alike. The availability of insightful data transcending conventional viewer ratings, encompassing viewers’ preferences, habits, and viewing patterns, offers a treasure trove of insights conducive to refined content curation and targeted advertising campaigns.
Omdia’s research underscores the remarkable surge of smart TV shipments, constituting a striking 92% of all TV shipments in the first quarter of 2023. This statistic not only underscores the growing ubiquity of smart TVs but also underscores the burgeoning influence of Samsung within the rapidly evolving terrain of television consumption.
The convergence with CJ ENM holds particular significance for the Korean market, where FAST services are yet to gain substantial traction in contrast to traditional cable channels and over-the-top (OTT) platforms. The integration of CJ ENM into Samsung TV Plus in May 2023 marked a pivotal juncture, solidifying the platform’s eminence as a frontrunner in the Korean FAST service landscape.
In a landscape where cost-effective TV subscriptions are attracting heightened interest, FAST services have carved out a unique niche. This phenomenon is particularly pronounced in regions like North America and Europe. To cater to this dynamic shift and enhance user experiences, Samsung is actively forging relationships with content creators. Samsung TV Plus’ availability across 24 countries globally underscores its extensive reach, and the partnership with CJ ENM strategically positions the platform to make inroads into the fiercely competitive North American market.
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Projections from reputable sources such as Omdia and BlueAnt paint a promising panorama for the future trajectory of Samsung TV Plus. The platform is projected to garner a staggering 58 million monthly active users by the year 2027. This projection underscores the burgeoning appetite for accessible, high-quality content and encapsulates Samsung TV Plus’ potential to redefine the way viewers engage with entertainment.
As a testament to its unwavering commitment to providing enriching content experiences, Samsung TV Plus recently introduced FIFA+ to coincide with the FIFA Women’s World Cup Australia and New Zealand 2023TM. This addition not only underscores the platform’s agility in responding to global events but also underscores its commitment to extending its global appeal.
Amidst the ever-shifting tapestry of entertainment consumption, the synergy between Samsung TV Plus and CJ ENM holds the promise of delivering an elevated TV viewing experience. Rooted in technological innovation and strategic collaboration, Samsung TV Plus is poised to continue its trajectory of growth and evolution, setting fresh benchmarks for free ad-supported TV services. As this partnership flourishes, audiences can anticipate a future where entertainment is not just accessible but also immersive, diverse, and meticulously tailored to their preferences.
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